Alexander Nix, A Imitation Bond Villain Obscuring The Existent Mastermind

The transcript of the conversation reads inwards spots every bit though 007 is the plodden, heavy, Sean Connery Bond whereas anyone amongst one-half a encephalon knows the existent Bond was Roger Moore.

That quibble aside, this is genius.
From the Financial Times:

Cambridge Analytica’s éminence grise is actually simply an adman bigging upwards his firm

There does look to live on to a greater extent than than a comport on of the Bond villain nearly Alexander Nix, the perfectly turned-out figure at the centre of the Facebook information row.

Ah, 007. Our target is this man, main executive of Cambridge Analytica, Alexander Nix.

Is that Dr Nix?
Er, no. Just Mr Nix.

Pity. Dr Nix sounds to a greater extent than sinister. So what’s Little Nix done?
He’s inserted himself into the world’s most powerful information engine together with is using it to alter election outcomes.

I see. How exercise nosotros know this? 
He’s been telling everyone.

Telling everyone? Isn’t this the form of affair yous exercise secretly? Probably from a bunker hidden within a volcano on an isle inwards the Pacific which doesn’t be on radar.
He seems to live on operating mainly out of an purpose off Oxford Street. Wired called him 1 of 25 geniuses making the futurity give now.

Who else was on the list?
There was a guy who makes movies for Amazon together with a adult woman inwards accuse of documentaries for Netflix.

So he’s hiding inwards manifestly sight. Clever. 
He’s non just hiding. He goes to conferences together with does interviews nearly how his theatre won it for Trump.

 I see. What exercise they do? 
They utilization programmatic campaigning on social media augmented amongst linear optimised data.

You hateful targeted advertising.
 Not simply targeted advertising, Bond. We intend he’s developed a powerful novel tool he calls psychographics. It fuses demographic information amongst personality traits.

OK, together with thus it’s real targeted advertising....

...MUCH MORE


Re: Plodden, I intend I simply came upwards amongst a neologism. Or at minimum a portmanteau of plodding together with leaden.
Or mayhap it's a malamanteau:

The White House Is Searching for the NextGen Futurecow (MOO)
Nextgen futurecow is likely every bit roughly a neologism every bit I'm e'er going to get....
(cue deep mournful lowing) For a give-and-take of neologisms nosotros convey on offer:

Sodom, LLC: The Marquis de Sade together with the Modern Office Novel

On minute idea it mightiness live on best to simply follow the FT link.