Consumer Packaged Goods: The Threat Of Amazon’S Content Strategy
From CB Insights:
doesn’t share ratings information amongst TV producers, in addition to Amazon doesn’t share Kindle readership information amongst the publishing industry.
Meanwhile, Facebook genuinely shared false data amongst brands almost their video’s viewership for years.
Seeking novel channels?
Direct-to-consumer sales tin aid brands bypass these platforms.
Is at that topographic point whatever agency for CPG brands to distribute content straight to consumers, though? Without sacrificing information command to Amazon, Facebook in addition to others?
Some are trying.
We encounter brands in addition to startups edifice their ain content channels, including:...MORE And roughly other threat to the brands yesteryear the Bezosians:
January eighteen
In 2018, Amazon volition plough to private label goods (AMZN)
October 17
doesn’t share ratings information amongst TV producers, in addition to Amazon doesn’t share Kindle readership information amongst the publishing industry.
Meanwhile, Facebook genuinely shared false data amongst brands almost their video’s viewership for years.
Seeking novel channels?
Direct-to-consumer sales tin aid brands bypass these platforms.
Is at that topographic point whatever agency for CPG brands to distribute content straight to consumers, though? Without sacrificing information command to Amazon, Facebook in addition to others?
Some are trying.
We encounter brands in addition to startups edifice their ain content channels, including:...MORE And roughly other threat to the brands yesteryear the Bezosians:
January eighteen
"Secret Amazon brands are quietly taking over Amazon.com" (AMZN)
October eighteen
doesn’t share ratings information amongst TV producers, in addition to Amazon doesn’t share Kindle readership information amongst the publishing industry.
Meanwhile, Facebook genuinely shared false data amongst brands almost their video’s viewership for years.
Seeking novel channels?
Direct-to-consumer sales tin aid brands bypass these platforms.
Is at that topographic point whatever agency for CPG brands to distribute content straight to consumers, though? Without sacrificing information command to Amazon, Facebook in addition to others?
Some are trying.
We encounter brands in addition to startups edifice their ain content channels, including:...MORE And roughly other threat to the brands yesteryear the Bezosians:
January eighteen
"This Is How Amazon Loses" (AMZN)
Amazon's recent investment inwards video channel Tastemade highlights a growing threat to CPG brands' marketing strategies.
Apple CEO Tim Cook railed against tech giants’ tightening traveling steal on our information inwards a keynote phonation communication yesterday.
Personal information is “carefully assembled, synthesized, traded in addition to sold,” he said, to allow “companies know yous amend than yous may know yourself.”
This isn’t only scary for us equally individuals. It’s likewise scary for brands.
Hoarding data
We talked the other calendar week almost the dangers of companies outsourcing their e-commerce operations to Amazon.
As Amazon controls to a greater extent than in addition to to a greater extent than points of sale (e-commerce, Whole Foods stores, Alexa-powered gadgets) it won’t only know yous amend than yous know yourself. It volition know your brand’s customers amend than yous do.
(Though, brands don’t bring to worry almost faceless algorithms assigning them “beauty scores,” as does Chinese AI platform Face++).
doesn’t share ratings information amongst TV producers, in addition to Amazon doesn’t share Kindle readership information amongst the publishing industry.Meanwhile, Facebook genuinely shared false data amongst brands almost their video’s viewership for years.
Seeking novel channels?
Direct-to-consumer sales tin aid brands bypass these platforms.
Is at that topographic point whatever agency for CPG brands to distribute content straight to consumers, though? Without sacrificing information command to Amazon, Facebook in addition to others?
Some are trying.
We encounter brands in addition to startups edifice their ain content channels, including:...MORE And roughly other threat to the brands yesteryear the Bezosians:
January eighteen
In 2018, Amazon volition plough to private label goods (AMZN)
October 17
doesn’t share ratings information amongst TV producers, in addition to Amazon doesn’t share Kindle readership information amongst the publishing industry.
Meanwhile, Facebook genuinely shared false data amongst brands almost their video’s viewership for years.
Seeking novel channels?
Direct-to-consumer sales tin aid brands bypass these platforms.
Is at that topographic point whatever agency for CPG brands to distribute content straight to consumers, though? Without sacrificing information command to Amazon, Facebook in addition to others?
Some are trying.
We encounter brands in addition to startups edifice their ain content channels, including:...MORE And roughly other threat to the brands yesteryear the Bezosians:
January eighteen
"Secret Amazon brands are quietly taking over Amazon.com" (AMZN)
October eighteen
doesn’t share ratings information amongst TV producers, in addition to Amazon doesn’t share Kindle readership information amongst the publishing industry.
Meanwhile, Facebook genuinely shared false data amongst brands almost their video’s viewership for years.
Seeking novel channels?
Direct-to-consumer sales tin aid brands bypass these platforms.
Is at that topographic point whatever agency for CPG brands to distribute content straight to consumers, though? Without sacrificing information command to Amazon, Facebook in addition to others?
Some are trying.
We encounter brands in addition to startups edifice their ain content channels, including:...MORE And roughly other threat to the brands yesteryear the Bezosians:
January eighteen
"This Is How Amazon Loses" (AMZN)
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