Packaged Goods: So, What's Novel At Campbell Soup? (Cpb)

Long-time readers know nosotros (or the markets) haven't given the packaged nutrient stocks much dear over the years:

March 7, 2017
M&A In European Food

I'm non certain that consumer packaged goods is the expanse to last in, at to the lowest degree non inward the U.S. of A. as well as non based on names similar Kellogg or General Mills.
For a quarter-century those manufacturers ratcheted prices equally though they were tobacco companies but people abide by it easier to laissez passer upwardly their Cheerios than their cigarettes.
The managements milked that approach for pretty much all it was worth so, equally operating entities, they aren't all that attractive but someone volition create upwardly one's heed the entirely thing left to produce is to property strip or dividend recap the life out of the erstwhile cash cows.
Top o'the marketplace to ya.... 

But they appear to lead keep constitute a bottom inward May of this yr later a horrendous functioning over the previous ii years. In the representative of CPB it was kissing $68 inward July 2016 earlier hitting $32.63.
During a major bull market.

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$40.30 upwardly 0.24 (+0.61%)

Here's the latest as well as although it's non someone equity swooping in, it's similar.
From MarketWatch, Sept. 6, 7:36pm EDT:

Daniel Loeb’s Third Point seeks to supersede Campbell Soup’s entire board 
Hedge fund unimpressed alongside conception to sell ii concern units

Daniel Loeb’s Third Point LLC plans to launch a proxy struggle to supersede Campbell Soup Co.’s entire board later the fund was underwhelmed past times the company’s conception to sell ii concern units, said people familiar alongside the matter.

If it were to succeed inward ousting the board, the activist hedge fund believes all potential options for the companionship could last dorsum on the table. Third Point’s prior opinion was that a sale of the whole companionship was “the entirely justifiable outcome” for Campbell CPB, +0.70%  under its electrical flow board as well as management. It is rare for activist investors to endeavor a wholesale flip of a company’s board — as well as fifty-fifty rarer that they succeed inward doing so.

But Third Point is seeking every spot as well as thinks Campbell’s electrical flow board, which includes iii descendants of the inventor of Campbell soup, isn’t acting fast plenty to plough around the struggling nutrient conglomerate as well as undo some of the strategic missteps it oversaw, the people said. Third Point has allied itself alongside George Strawbridge Jr., some other descendant as well as previous board fellow member who owns a 2.77% stake inward the company....MORE

And this morning:
Third Point's Daniel Loeb confirms he is seeking to supersede entire Campbell Soup board

Even our poster pocket-sized for the grouping has bounced since May:
General Mills

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Packaged Goods: ""Why 149 year-old Campbell Soup is at a crossroads" (CPB)