Bloomberg, Fiscal Times Invent....Radio! (Plus: A Intelligence Aggregator Is Ready To Run Uber Every Moment Highest-Valued 'Start-Up')

For our younger readers radio was a medium of communication that...

Hey, whatever works, when you lot direct maintain a Chinese aggregator app getting a $75 billion valuation from KKR together with SoftBank you lot practise everything you lot tin to proceed folks on your platform. More on ByteDance together with its JJinri Toutiao afterward the jump.

From Digiday:
Bloomberg Media is using text-to-audio to proceed app users engaged

Bloomberg Media inward May introduced a text-to-audio constituent inward its app together with online amongst the hunch that commuters would prefer to multitask land getting their news.

According to Julia Beizer, global principal production officer, adoption started off slow, especially on mobile web, together with soon afterward launch, people were listening to 2 together with a one-half stories on average per app session. Now, this has increased to half-dozen stories together with has locomote the second-most pop media type on the app (behind alive TV).

“Audio is especially interesting for our audience because of that multitasking utility, that is a existent tidings utilization case,” said Beizer. “The delivery of journalism is changing to encounter this moment, well for a multitasking audience a huge tool inward our toolkit.”

Publishers similar the Financial Times, which has a similar audience segment of global concern determination makers, has been converting text to well articles since in conclusion year together with is seeing that people are coming dorsum regularly to listen.

Audio fits into the production team’s wider goals of driving utility for the Bloomberg audience, especially a younger audience. According to Beizer, the Bloomberg audience historic catamenia is varied, skewing younger than expected inward areas. For the Markets surface area of the site, for instance, 48 per centum of the audience is nether 35 years old.

Studies demonstrate that podcast listeners tend to survive younger: Research from U.K. radio merchandise trunk Radio Joint Audience Research inward March establish that two-thirds of novel podcast listeners are aged betwixt xvi together with 35. And novel users are growing: 21 per centum of podcast listeners direct maintain started listening inward the in conclusion half-dozen months.

Bloomberg has taken payoff of the renaissance inward podcasting. The companionship said that audience downloads for its some 25 podcast direct maintain increased 35 per centum twelvemonth over year, simply was unwilling to plow over exact numbers....MORE

And via the South Red People's Republic of China Morning Post:

Will SoftBank’s latest investment brand China’s ByteDance the world’s most valuable tech start-up?

SoftBank Group Corp, KKR & Co together with General Atlantic innovation to brand a giant investment inward fast-rising Chinese cyberspace actor Beijing ByteDance Technology, according to people familiar amongst the matter, a bargain that could arrive the world’s biggest start-up.

The latest circular may value ByteDance, bring upwards of tidings aggregator Jinri Toutiao together with video sensation Tik Tok, at roughly US$75 billion earlier investment, said the people, who requested non to survive named because the thing is private.

Tokyo-based SoftBank is initially targeting an investment of nearly US$1.5 billion, although it is unclear how large its terminal banking company check volition be, the people said. While KKR together with General Atlantic direct maintain led discussions, the people said SoftBank could play a much bigger purpose if its investment approaches the outsize amounts it is known for.

Six-year-old ByteDance, which was said to survive seeking roughly US$3 billion inward the electrical flow round, started out past times using artificial intelligence to personalise content for users, simply has successfully branched out into short-video via a service called Douyin, known every bit Tik Tok overseas. That service had 500 meg monthly active users every bit of July....MORE