Focus Media: What Happened To The Airports?

The adverts on an LCD concealment are worth to a greater extent than inwards a high-traffic place than a depression traffic location. They are worth to a greater extent than when people are predisposed to store rather than say on the manner into their apartment.

They are worth to a greater extent than where rich people congregate.

Airports are top-of-the-pile. At airports people of good inwards a higher house average income sit down around too wait. And they are surrounded yesteryear shops or close to larn to exotic locations where they volition spend-up.

So it is worth exploring Focus Media's history inwards placing LCD advertisements at airports.

The standard biographies of the human being dot that is how he cut-his-business teeth - installing screens inwards airdrome shuttle buses.

John

PS. Possibly the most spectacular Chinese contrary merger fraud, PRC Media Express supposedly had screens on airdrome shuttle buses. Indeed fifty-fifty today yous tin encounter Youku videos purporting to count the (non-existent) CCME screens on airdrome shuttle buses.

I volition never expect at a video on an airdrome shuttle autobus the same way.