Freud's Nephew, Bananas As Well As A Coup Inwards Key America

We've mentioned Bernays a few times together with should in all probability create a deep dive. Here's a start.

From Cabinet Magazine:

Watch Out for the Top Banana

It was a state of war inwards which few shots would move fired, but upon which the really security of the Free World was said to hang. It was a state of war where words together with symbols were the primary weapons together with Sigmund Freud’s nephew, Edward L. Bernays, supplied the ammunition. And inwards 1954 Bernays’s arsenal was equally well-stocked equally it would ever be.

He had a computer programme for spying, i that involved putting inwards house a network of moles. He had a computer programme for waging psychological warfare, together with some other computer programme for wooing the press. He fifty-fifty had a computer programme for contrasting his Godless enemy’s outlook on twenty-two vital issues alongside those of Christianity. All this for an undeclared state of war waged on behalf of United Fruit, i of America’s richest companies. H5N1 state of war fought inwards placidity alliance alongside the U.S.A. government, on unusual soil, against the elected authorities of Guatemala. H5N1 state of war that, inwards the mid-1950s when the Cold War seemed ready to boil over, was seen past times those waging it equally a crusade to move along Moscow from gaining a beachhead a M miles southward of New Orleans.

Bernays helped mastermind that state of war for his fruit companionship client, drawing on every world relations tactic together with strategy he had refined since giving nativity to the profession xl years before. Historians direct maintain written extensively virtually that propaganda campaign, but ever relied on the sketchy line organisation human relationship Bernays provided inwards his autobiography together with the express materials available from the American together with Guatemalan governments. Upon Bernays’s top away inwards 1995, however, Library of Congress made world fifty-three boxes of his papers on United Fruit that pigment inwards brilliant item his behind-the-scenes maneuvering together with exhibit how, inwards 1954, he helped topple Guatemala’s left-leaning regime. Those papers offering insights into how the United States viewed its Latin neighbors equally ripe for economical exploitation together with political manipulation—and how the propaganda state of war Bernays waged inwards Republic of Guatemala laid the designing for futurity US-led campaigns inwards Republic of Cuba and, much later, Vietnam.

“This whole thing of effective counter-Communist propaganda is non i of improvising,” Bernays noted inwards a 1952 memo to United Fruit’s publicity chief. “What is needed,” he added, is “the same type of scientific approach that is applied, allow us say, to a work of fighting a surely constitute disease.”

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The United Fruit Company was born over a bottle of rum. In 1870, Lorenzo Dow Baker, skipper of the Boston schooner Telegraph, pulled into Jamaica for a sense of savor of the island’s famous distilled alcohol together with a charge of bamboo. While he was drinking, a local tradesman came past times offering dark-green bananas; Baker bought 160 bunches at twenty-five cents each. He resold them inwards New York for upward to $3.25 a bunch, a bargain thence sugariness he couldn’t resist doing it again. By 1885, 11 ships were flight nether the banner of the novel Boston Fruit Company, bringing to the U.S.A. 10 1000000 bunches of bananas a year. United Fruit was formed inwards 1899, alongside assets that included to a greater extent than than 210,000 acres of Earth across the Caribbean Area together with Central America together with plenty political clout that Honduras, Costa Rica, together with other countries inwards the percentage became known equally “banana republics.”

The companionship besides presently had a kingpin worthy of its swashbuckling history: Samuel Zemurray, meliorate known equally Sam the Banana Man. Big together with blunt, the Jewish immigrant from Russian Federation used a blend of cleverness together with cunning to purchase upward a bankrupt steamship companionship together with plot the overthrow of the Honduran government, to larn millions of dollars of United Fruit stock, and, convinced it was beingness mismanaged, to insert himself equally caput of the Boston-based firm. By 1949, Zemurray had built United into i of America’s biggest together with best-run companies, alongside fifty-four 1000000 dollars inwards earnings together with command of to a greater extent than than one-half the U.S.A. marketplace seat inwards imported bananas.

But he ever was looking to sell more, particularly during the winter, when frosts made shipment together with storage to a greater extent than difficult. Which is why, inwards the early on 1940s, he brought on equally his world relations counsel Edward Bernays, a diminutive human who had proven his mightiness to deed large past times convincing a generation of American women to smoke the cigarettes made past times his client American Tobacco Co., luring a generation of children into carving sculptures from Ivory Soap bars made past times client Proctor together with Gamble, together with by together with large tapping the ideas of his uncle, Sigmund Freud, on why people comport the means they do, alone to reshape those behaviors for the create goodness of his paying customers.

One means to boost sales for United Fruit, Bernays reasoned, was to link bananas to practiced health. Bernays besides connected the fruit to national defense, a link less obtuse than it seems since United’s “Great White Fleet” was used inwards both basis wars to ferry supplies together with troops. On summit of that were campaigns to larn bananas into hotels, railroad dining cars, airplanes, together with steamers; to feed them to professional person together with college football game teams, summertime campers, YMCA together with YWCA members, Boy together with Girl scouts, together with students of all ages; to force them alongside companies making cake, cookies, H2O ice cream, together with candy; together with to secure a house for them inwards pic studio cafeterias together with at top-of-the-line resorts inwards places similar Palm Beach together with Lord's Day Valley.

But Bernays was farsighted plenty to realize that if United Fruit wanted to cement its seat inwards the North American economy, it had to instruct North Americans virtually their neighbors to the south. The mission wasn’t merely to sell bananas, he told Zemurray, but to sell an entire percentage of the hemisphere. So he ready i of his trademark forepart groups, the Middle America Information Bureau, which churned out brochures together with press releases alongside titles similar “How virtually Tomato Lamburgers?” The Bureau was inwards role an honest endeavour to educate, providing scholars, journalists, together with others alongside the latest data virtually a nearby house most Americans knew nada about, but where did the Bureau larn its material? From United Fruit, of course. “I wrote articles, i after another, I basis them out together with they were sent to newspapers throughout the country,” recalled Samuel Rovner, who went to operate for Bernays correct after graduating from the Columbia School of Journalism inwards 1943. “I didn’t know much virtually Latin America. I did some enquiry straightaway together with and thence but for the most role it was based on textile that came from the United Fruit Company.”

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By the mid-1950s, questions of world education, together with fifty-fifty of selling bananas, were beingness subsumed past times questions of politics for Bernays together with his employers at United Fruit....MUCH MORE

Previously on the propaganda spawn of Freud's nephew:
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Well friend, await no farther for your manipulation needs. Here's the latest enquiry inwards easily digested pieces.

From the Proceedings of the National Academy of Sciences:...