Apple Volition Terminal Reporting Unit Of Measurement Sales For Iphone, Ipad, As Well As Mac Starting Adjacent Quarter, Every Minute Cfo Says Units Sold Isn't Illustration Of The Patch Of Describe Of Piece Of Occupation Concern (Aapl)

Well duh.
If your iPhone unit of measurement sales are apartment too the alone way y'all brand your overall revenue target is past times raising average selling cost per iPhone to $793, upwards from $724 inward Q3 of course of study y'all terminal reporting unit of measurement sales.

Something that stood out for the Apple geeks at 9to5Mac:

Apple volition terminal reporting unit of measurement sales for iPhone, iPad too Mac from side past times side quarter

Apple but announced on its profits call that it volition terminal reporting unit of measurement sales for iPhone, iPad too Mac from side past times side quarter — the outset of its side past times side fiscal year. The companionship already withheld unit of measurement sales for Apple Watch, AirPods too like products every 2nd role of its ‘Other Products’ business.

However, opting non to free numbers for its biggest revenue drivers, peculiarly the iPhone, is a huge deal. It way investors tin alone approximate at but how successful Apple’s flagship products are beingness received past times the market.

On the call, Luca Maestri said that “number of units sold inward quarter is non illustration of underlying Earth of business.” This reflects slowing unit of measurement sales increase inward fundamental products — the iPhone grew 0% inward units this quarter — too Apple’s expanding reliance on services for ongoing sales growth....MORE

After hours the stock is downwardly $11.46 (-5.24%) at $207.40