Walmart's Creepy Shopping Cart Patent (Wmt)

From Inc. Magazine:

Walmart Just Filed for a Weird Patent. Shopping Carts May Never Be the Same

Walmart has enough of haters. But for many consumers, Walmart's prices only can't endure beat. You can't afford to endure choosy when you're on a tight budget.

If cost is non therefore much of a employment for you, what if you lot discovered that Walmart wants your personal data? And non only information close your shopping behavior, which nosotros already give mitt over fist to Amazon inwards the advert of fast shipping.

Walmart is interested inwards what's going on inwards your torso spell you lot shop.

The companionship wants to collect this information is a especially creepy way: through the handles of its shopping carts. Walmart recently submitted a patent to the States Patent as well as Trademark Office called "System as well as Method for a Biometric Feedback Cart Handle," CBInsights reports.

These innovative shopping cart handles would collect your biometric data, pregnant your stress level, your torso temperature, as well as midpoint charge per unit of measurement -- all spell you're strolling through the aisles of your local store, filling your cart alongside Walmart's everyday low-priced items.

Putting a positive spin on information collection

Walmart is wisely putting a positive spin on why it wants to collect shoppers' biometric data.

Say someone was unwell spell shopping inwards 1 of the Walmart stores. Their pulse becomes erratic or their temperature drastically changes. The shopping cart handgrip would transmit this information inwards existent fourth dimension to a server, which would as well as then notify a Walmart associate to operate depository fiscal establishment check on the person.

That sounds awfully altruistic for Walmart. It's belike non the solely argue America's largest retailer wants to collect information close what's happening within the minds as well as bodies of consumers spell they shop.

How Walmart could spin this to its benefit...

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