Jeff Bezos Too Amazon Convey The Advertising Manufacture Looking Over Its Shoulder (Amzn)

From ABC News (US):

Amazon has already decease something of a corporate boogeyman — as well as directly it could last bringing its manufacture disruption to advertising.

When Jeff Bezos arrives every bit expected at the Dominicus Valley conference — the year’s most exclusive coming together of media manufacture leaders — he’ll know much to a greater extent than well-nigh his beau media moguls than they know well-nigh him.

And that has them worried, particularly every bit Amazon’s advertising describe of piece of occupation concern picks up.
Amazon’s growing advertising describe of piece of occupation concern is poised to challenge the stranglehold Google as well as Facebook choose on the internet’s scream dollars, cheers to its growing potency inwards e-commerce as well as growing presence inwards the media world.

Google knows what consumers are interested in, as well as Facebook knows who you lot are. But Amazon has what many inwards the advertising manufacture regard every bit the most of import slice of the puzzle: what people buy. And the e-commerce giant is starting to capitalize on that information inwards a large way.

"It is definitely growing every bit a media company, only it is surging inwards price of scream revenue,” said Advertising Age editor Brian Braiker. "The scary business office for marketers is that [data] is all walled off, as well as if you lot desire the special sauce you lot choose to play past times Amazon's rules."

Amazon notwithstanding makes the mass of its coin through the sales of goods as well as its widely used cloud computing business, Amazon Web Services, only its advertising describe of piece of occupation concern is growing. In the showtime 3 months of 2018, Amazon reported revenue for its “other” segment, which is largely advertising, rose 139 percent, to $2 billion.

“What’s interesting is advertising is non their atomic number 82 punch,” said Michael Kassan, founder of MediaLink, an advertising as well as media consultancy. “It is a tiny business office of their revenue. It’s growing fast.”

Amazon has already decease something of a corporate boogeyman, alongside shares inwards other companies dropping sharply anytime the e-commerce giant enters a novel industry. The companionship is known for ts AOL-Yahoo unit of measurement called Oath, choose all been jockeying for 3rd house inwards the worldwide digital advertising market, which is projected to grow 61 per centum adjacent year, to $316 billion, according to digital advertising enquiry describe of piece of occupation solid eMarketer.

But eMarketer projects Amazon volition leapfrog them all alongside a familiar Bezos-approved strategy — patience inwards the curt term alongside an midpoint on potency inwards the long term....MUCH MORE

If interested consider also:
January 2018 
Platforms: Amazon Could Make Billions From the Ad Business (AMZN)
April 2017
Media: Google as well as Facebook's ‘Digital Duopoly’ as well as What Role Advertising Plays inwards All of It (plus Jeff Bezos as well as Izabella Kaminska halt by) GOOG; FB; AMZN
November 2016 
Google, Facebook And a Deep Dive Into The Future of the Future (GOOG; FB)
October 2012 
Amazon’s Next Big Business Is Selling You (and your data) AMZN

And many more.