Objectives Of Marketing Question - Purposes

Objectives of Marketing Research

The master copy objective of marketing research (MR) is to provide data to the marketing manager. The marketing managing director uses this data to build marketing conclusion together with to solve marketing problems.

The purposes or objectives of marketing query are listed below.

1. Identify the consumer reply to the company’s product.
2. Know the consumers’ needs together with expectations.
3. Seek maximum data virtually the consumer, i.e. the know consumers’ income range, their location, buying behavior, etc.
4. Know the nature together with extent of contest together with equally good the forcefulness together with weaknesses of the competitors.
5. Check the reaction of the dealers to the companionship policies.
6. Evaluate the reputation of the companionship inwards the market.
7. Identify together with solve the marketing problems of the company.
8. Search for novel marketing opportunities.
9. Find out choice uses of the existing products.
10. Estimate the terms of marketing of goods together with service.
11. Help companionship to innovate novel products inwards the marketplace together with better its existing products.
12. Assist a companionship to choose a suitable channel of distribution together with examination the effectiveness of this distribution channel.
13. Facilitate companionship to choose suitable sales advertisement measures together with examination the effectiveness of the sales advertisement techniques.
14. Aids the companionship to choose a suitable media for advertising together with honour out the overall touching of advertising.
15. Help the marketing managing director to determine virtually the lineament of the product, production modification, packaging, pricing, branding, etc.
16. Provide data to top grade of management for making objective, policies, plans together with strategies.
17. Provide prerequisite data to forecast the marketing budget.
18. Supply up-to-date data virtually marketplace trends, demand together with furnish position, etc.
19. Forecast the futurity sales together with business conditions.

Marketing query is really useful to government, manufacturers, wholesalers, retailers, consumers together with to entire society.