Marketing Data Arrangement (Mis) Definition Important Diagram

Marketing Information System MIS Definition

1. According to Donald Cox in addition to Robert Good,

“An MIS may live defined every bit a laid of procedures in addition to methods for the regular, planned collection, analysis, in addition to presentation of information for run inward making marketing decisions. This of class is a footstep beyond logistics systems, which conduct maintain inventory control, orders, in addition to and thus forth.”

This definition of Marketing Information System (MIS) is referred from a 1937 classic newspaper titled “How to ready a Marketing Information System,” written past times Donald F. Cox in addition to Robert E. Good.

2. According to Prof. Mudit Katyani,

“MIS is a planned tactic to produce analysis of mainly 3 organisation requirements viz., people, information, in addition to technology. It is required at all levels of administration inward executing operational, managerial, in addition to strategic decisions. Its intention is to blueprint the procedures which laissez passer on a comprehensive study inward a timely manner.”

Prof. Katyani’s definition of MIS gives a wide coverage of its overall concept.

The diagram of Marketing Information System, i.e. MIS is depicted below.

Image credits © Prof. Mudit Katyani.

Now let’s continue to hash out in addition to sympathise the important of MIS.

Meaning of MIS

Marketing Information System, abbreviated every bit MIS, agency to collect, analyze in addition to furnish marketing information to the marketing managers. The marketing managers run this information to convey marketing decisions. MIS is a permanent in addition to continuous process.

Marketing information includes all facts, estimates, opinions, guidelines, policies in addition to other data. This information is necessary for taking marketing decisions. This information is collected from both internal in addition to external sources. It is collected from customers, competitors, society salesmen, authorities sources, specialized agencies, in addition to thus on.

MIS collects the marketing information from unlike sources. This information (data) is analysed. Then, it is supplied to the marketing managers. The marketing managers run this information for taking marketing decisions. MIS besides evaluates in addition to stores the information. MIS uses modern engineering scientific discipline for collecting, analyzing, storing in addition to supplying information.

Read to a greater extent than articles on Marketing Information System (MIS):

1. Features of Marketing Information System MIS.
2. Components of Marketing Information System MIS.
3. Essential requisites of a skillful MIS.
4. Distinguish Between MIS in addition to Marketing Research (MR).

MIS gives many benefits to the company. The withdraw for MIS is universally accepted. Influenza A virus subtype H5N1 society cannot move in addition to succeed without MIS. Therefore, all companies must conduct maintain MIS. However, the same MIS cannot live used for all types of companies. Every society must brand its ain MIS. It must non re-create the MIS of other companies.