Features Of Marketing Data Organization Mis

Features of Marketing Information System MIS

The principal characteristics or features of Marketing Information System (MIS):

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1. Continuous system : MIS is a permanent as well as continuous organisation of collecting information. It collects data continuously.
2. Basic objective : The basic objective of MIS is to provide the right-information at the right-time to the right-people to assistance them direct keep correct decisions.
3. Computer based system : MIS is a computer-based system. It uses computers for storing, analyzing as well as supplying information. It every bit good uses micro-films for storing information. Therefore, it is real quick as well as accurate.
4. Future-oriented : MIS is future-oriented. It provides data for solving hereafter problems. It is non past-oriented.
5. Used past times all levels : MIS is used past times all iii levels of management, i.e. top, middle as well as lower. It is used for making marketing plans, policies as well as strategies. This is used to solve marketing problems as well as to direct keep wages of concern opportunities.
6. Sources : MIS collects data from both, internal as well as external sources. For example, data is collected from fellowship records, publications, etc.
7. Collects marketing information : MIS collects all types of marketing information. It collects data close the consumer competition, marketing environment, authorities policies, etc. It supplies this data to the marketing managers.
8. Helps inwards conclusion making : MIS supplies up-to-date as well as accurate information. It helps marketing managers to direct keep quick as well as correct decisions.