Hewlett Packard Versus Apple Tree Advertising Budget

People did non teach my terminal post. This is to a greater extent than obvious.

From the last HP cast 10K:

Advertising  

HP expenses advertising costs every bit incurred or when the advertising is showtime run. Such costs totaled to a greater extent than or less $1.2 billion inwards financial 2011, $1.0 billion inwards financial 2010 in addition to $0.7 billion inwards financial 2009.

From the terminal Apple cast 10K.

Advertising Costs 

Advertising costs are expensed every bit incurred. Advertising expense was $1.0 billion, $933 1000000 in addition to $691 1000000 for 2012, 2011 in addition to 2010, respectively.

Observation

Hewlett Packard spends to a greater extent than on advertising than Apple.





John